Okay so it's not exactly what we had in mind, as we wondered how Warner Brothers was going to start revealing tidbits from Batman v Superman.. but Lex it is!
The studio today kicked off the viral marketing for the film, with Lex's exclusive chat with Fortune magazine. And of course being a modern-day evil genius, Luthor has a twitter account that is linked to this promo image in the article (we already love you WB marketing team).
.@FortuneMagazine Looking forward to reading about #LexCorp. Father would be proud. http://t.co/esCqzVAaAz
— Lex Luthor (@alexanderluthor) October 5, 2015
The magazine profile includes a new picture of Lex, but what really has us worried is what's mentioned in the story:
“Well, Dad was a complicated guy,” his down-to-Earth son notes as we pass a tasteful display of his world-famous collection of meteorite crystals. “He came from a country where the government, in the guise of protector, had absolute control over the citizens. That drove him. I get it. Heck, I’d hate to see that sort of thing happen over here.”
Partly, the success of this young company comes from Luthor’s willingness to go where Wayne fears to tread. Wayne Enterprises has shied away from military contracts in the last decade.
“It’s a necessity,” Luthor insists. “We live in the most dangerous point of time in all of human history. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves. No civilization was ever conquered by having a strong military.”
Speeding bullet huh?.. We are watching you Lex Luthor! (and we are also jumping with joy now that the "crafty" promo has begun).
This past week the MPPA gave Batman v Superman a PG-13 rating, revealing a few exciting details as they listed the reasons why they made that decision.
And the action..
And YOU KNOW who is bringing the sensuality ;)
You guys.. Benry forever!
“It’s a necessity,” Luthor insists. “We live in the most dangerous point of time in all of human history. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves. No civilization was ever conquered by having a strong military.”
Speeding bullet huh?.. We are watching you Lex Luthor! (and we are also jumping with joy now that the "crafty" promo has begun).
This past week the MPPA gave Batman v Superman a PG-13 rating, revealing a few exciting details as they listed the reasons why they made that decision.
'@BatmanvSuperman' has its @MPAA rating and it's got "violence", "action" & "some sensuality" http://t.co/ATfEp1A0iF pic.twitter.com/mcsWNcp5m4
— Box Office Mojo (@boxofficemojo) September 29, 2015
We are SO ready for the violence!And the action..
And YOU KNOW who is bringing the sensuality ;)
— CYHM #TeamMachine (@_ripleyaeryn) September 30, 2015
You guys.. Benry forever!
The real sensuality in #BatmanvSuperman. pic.twitter.com/AibiVoj7HD
— Connor (@ConnorFilm) September 29, 2015
To top it all off, if rumors are true we are getting two new Batman v Superman TV spots three weeks from today, and a new trailer Thanksgiving weekend:
The would-be scoop is that Warner Bros. /Time Warner Inc. is plotting to drop two new minute-long TV spots for their upcoming Henry Cavill/Ben Affleck superhero sequel on the night of October 26. The gimmick is that they will drop a Batman-centric teaser during an episode of Fox’s Gotham while they will drop a Superman-centric teaser during the CBS premiere of Supergirl. And this will all lead up to a new trailer premiering on Thanksgiving weekend primarily attached to Creed. Creed is, of course, the Michael B. Jordan star vehicle where he plays the son of Apollo Creed (Carl Weathers) from the Rocky movies.
About time this promo got going.. Let's do this Supes!
I am so ready to see this movie. Can't wait. The excitement grows day by day. I believe it's going to be awesome.
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